June 8, 2021
According to a new survey “Paper’s Place in a Post-Pandemic World” commissioned by the non-profit group Two Sides North America and conducted by the global research firm Toluna, 67% of consumers believe that electronic communication is better for the environment than print on paper (Rowzie 3). Unfortunately, that 67% is […]
February 12, 2018
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at it. If […]
January 24, 2018
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new […]
January 12, 2018
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect files, we have to spend twice as much time fixing them than if […]