June 8, 2021

The Sustainability Truth

According to a new survey “Paper’s Place in a Post-Pandemic World” commissioned by the non-profit group Two Sides North America and conducted by the global research firm Toluna, 67% of consumers believe that electronic communication is better for the environment than print on paper (Rowzie 3). Unfortunately, that 67% is […]
February 4, 2020

Timelines – General Guidelines

We acknowledge that perhaps some of what is presented here is obvious and nothing more than common sense; after all, we are not splitting the atom here. However, I have seen timelines become ineffective and mistakes happen after overlooking the simplest of details. Hopefully, you come away with some points […]
January 15, 2020

Timelines Are Important

I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an appeal mailing that a client wanted to hit at a specific time. When I finally connected with the client and asked (for the third time) […]
December 3, 2019

Mail Long or Mail Short?

As we discussed in our last posting, no one can accurately predict the delivery of mail, especially Marketing Mail. We can provide an “educated” guess based on our experience, but in the end, it is only a guess. Ironically, it is this “guess” we often base our entire timeline on; […]
October 29, 2019

Marketing (formally known as Standard) Mail Delivery

I have been staring at my keyboard trying to come up with a clever way to impart this information in an exciting and eye-opening way. Spoiler Alert! I failed… In any case, we hope that you stick with this piece because the information presented here can be critical to increasing […]
October 14, 2019

Equal Time – The Right Time for Marketing Mail

We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage method can waste a lot […]
September 30, 2019

First Class Postage Does Not Mean a First-Class Organization

Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week to put together and finalize. Each […]
September 17, 2019

What Were They Thinking #2

We recently had an experience with a client that we would like to share with you. Last week, we received a PDF rendering of a card from a non-profit that wanted to check if there was enough space for the address and barcode. I noticed that the indicia to be […]
June 4, 2018

They Were Thinking

Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same number of pieces for […]