January 15, 2020

Timelines Are Important

  I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an […]
December 3, 2019

Mail Long or Mail Short?

  As we discussed in our last posting, no one can accurately predict the delivery of mail, especially Marketing Mail. We can provide an “educated” guess […]
October 29, 2019

Marketing (formally known as Standard) Mail Delivery

  I have been staring at my keyboard trying to come up with a clever way to impart this information in an exciting and eye-opening way. […]
October 14, 2019

Equal Time – The Right Time for Marketing Mail

  We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is […]
September 30, 2019

First Class Postage Does Not Mean a First-Class Organization

  Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected […]