June 8, 2021
According to a new survey “Paper’s Place in a Post-Pandemic World” commissioned by the non-profit group Two Sides North America and conducted by the global research firm Toluna, 67% of consumers believe that electronic communication is better for the environment than print on paper (Rowzie 3). Unfortunately, that 67% is […]
January 24, 2018
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new […]
October 30, 2017
As environmental concerns continue to rise, many wrongly believe that completely converting to recycled paper is the prime solution to reduce the paper industry’s carbon footprint. However, if we attempted to rely solely on recycled fibers, paper production would soon cease to exist. According to a recent article published by […]