October 14, 2019

Equal Time – The Right Time for Marketing Mail

We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage method can waste a lot […]
September 30, 2019

First Class Postage Does Not Mean a First-Class Organization

Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week to put together and finalize. Each […]
June 4, 2018

They Were Thinking

Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same number of pieces for […]
March 8, 2018

How Can You Provide Value to Non-Profits?

Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be profitable. What can be […]