June 8, 2021

The Sustainability Truth

According to a new survey “Paper’s Place in a Post-Pandemic World” commissioned by the non-profit group Two Sides North America and conducted by the global research firm Toluna, 67% of consumers believe that electronic communication is better for the environment than print on paper (Rowzie 3). Unfortunately, that 67% is […]
February 4, 2020

Timelines – General Guidelines

We acknowledge that perhaps some of what is presented here is obvious and nothing more than common sense; after all, we are not splitting the atom here. However, I have seen timelines become ineffective and mistakes happen after overlooking the simplest of details. Hopefully, you come away with some points […]
January 15, 2020

Timelines Are Important

I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an appeal mailing that a client wanted to hit at a specific time. When I finally connected with the client and asked (for the third time) […]
December 3, 2019

Mail Long or Mail Short?

As we discussed in our last posting, no one can accurately predict the delivery of mail, especially Marketing Mail. We can provide an “educated” guess based on our experience, but in the end, it is only a guess. Ironically, it is this “guess” we often base our entire timeline on; […]