October 14, 2019

Equal Time – The Right Time for Marketing Mail

We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage method can waste a lot […]
September 30, 2019

First Class Postage Does Not Mean a First-Class Organization

Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week to put together and finalize. Each […]
September 17, 2019

What Were They Thinking #2

We recently had an experience with a client that we would like to share with you. Last week, we received a PDF rendering of a card from a non-profit that wanted to check if there was enough space for the address and barcode. I noticed that the indicia to be […]
June 4, 2018

They Were Thinking

Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same number of pieces for […]