QR Codes are similar to the standard bar codes that currently appear on all types of consumer products, except QR codes can contain much more information than traditional barcodes. And they can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.
How Can QR Codes be used for Marketing?
There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:
- Conference/Event Displays
- Print Advertisements
- Business Cards
- Brochures, Posters and Flyers
- Postcards and Mailers
What Can a QR Code Do?
Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user’s device, including:
- View a Mobile Website or Landing Page
- Dial Telephone Number
- Send a Text Message
- Send an Email
- View a Message or Special Offer
- Download Contact Details (VCARD)
- View a Google Maps Location
- View a Social Media Profile
What Are Some Other Advantages of Using QR Codes?
- User Convenience – QR Codes provide a convenient one-step process for directing users to a website, phone number, directions, promotions or other information.
- Environmentally-Friendly – QR Codes can make more efficient use of printed materials and reduce waste.
- Cost-Effective – QR Codes cost nothing to produce; their use is only limited by your marketing strategy.
- Versatile – QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including print collateral, outdoor display and direct mail.
- Device Independent – QR codes, as well as the landing pages they link to, can be viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps.
- Measurable – Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement.
- Competitive Differentiation – Because QR Codes are still relatively new to the U.S., those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing.