February 23, 2018

Timelines

In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like this is poor planning. And, the easiest […]
February 12, 2018

What Were They Thinking

I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at it. If […]
January 24, 2018

“Direct Mail Should Be Featured In Your Marketing Mix”

It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new […]
January 12, 2018
Design,Typesetting

“Why would I pay for Design, Typesetting when I can do that on my computer?”

At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design,  typesetting is an extremely critical part of the process. When we receive incorrect files, we have to spend twice as much time fixing them than if […]