March 8, 2018
Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be profitable. What can be […]
February 23, 2018
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like this is poor planning. And, the easiest […]
February 12, 2018
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at it. If […]
January 24, 2018
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new […]
January 12, 2018
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect files, we have to spend twice as much time fixing them than if […]
January 3, 2018
The reality is that small colleges and universities face challenges when it comes to recruiting. Limited cash flow and higher debt make it more difficult to display the merits of their academic programs through content marketing. The most common mistake they make is thinking that they have to behave like […]
October 30, 2017
As environmental concerns continue to rise, many wrongly believe that completely converting to recycled paper is the prime solution to reduce the paper industry’s carbon footprint. However, if we attempted to rely solely on recycled fibers, paper production would soon cease to exist. According to a recent article published by […]
September 13, 2017
Now, as hard to believe as this is when it comes to marketing, and anything under that umbrella you are likely to have tried many things, so it’s not all that shocking that you didn’t make your first million from any one thing. Let’s go through the short list and […]