The Cox Blog
Marketing Ideas, Advice & More
Timelines
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like...
What Were They Thinking
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
“Direct Mail Should Be Featured In Your Marketing Mix”
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
“Why would I pay for Design, Typesetting when I can do that on my computer?”
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as "print-ready art". However, design, typesetting is an extremely critical part of the process. When we receive incorrect files, we have...
Can a Killer Content Strategy Help Market Smaller Colleges and Universities?
The reality is that small colleges and universities face challenges when it comes to recruiting. Limited cash flow and higher debt make it more difficult to display the merits of their academic programs through content marketing. The most common mistake they make is...
The Paper Industry is More Sustainable Than You Think – But Recycled Paper Can’t-Do It All
As environmental concerns continue to rise, many wrongly believe that completely converting to recycled paper is the prime solution to reduce the paper industry’s carbon footprint. However, if we attempted to rely solely on recycled fibers, paper production...
Yes, We KNOW, You’ve TRIED That Before.
Now, as hard to believe as this is when it comes to marketing, and anything under that umbrella you are likely to have tried many things, so it's not all that shocking that you didn't make your first million from any one thing. Let's go through the short list and see...
The Mandela Washington Fellowship Visits Cox Printers.
On June 14, 2017, The Mandela Washington Fellowship traveled to Cox Printers to tour the facility and observe how we work. They got the opportunity to meet everyone, check out the presses and the most exciting thing, to visit the rooftop and see our Honey Bees in...
Cox Printers Speaks to The Mandela Washington Fellowship
On Wednesday, June 21, 2017, Michael Kaufman the owner of Cox Printers had the honor of speaking to the Mandela Washington Fellowship at Rutgers University. The Mandela Washington Fellowship is the flagship program of the Young African Leaders Initiative (YALI) and...