February 23, 2018


“Timelines” In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for […]
February 12, 2018

What Were They Thinking

“What Were They Thinking” I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the […]
January 24, 2018

Direct Mail Should Be Featured

“Direct Mail Should Be Featured In Your Marketing Mix” It is 2018 and if you read most of the articles in the “trades” for the last […]
October 30, 2017

Recycled Paper, More Sustainable Than You Think

The Paper Industry is More Sustainable Than You Think – But Recycled Paper Can’t-Do It All As environmental concerns continue to rise, many wrongly believe that […]